Our Traditional Marketing Services

Solutions designed to help businesses of all sizes and industries reach their full potential.

Our services are tailored to meet the unique needs and objectives of each client. We work closely with our clients to understand their business, goals, and target audience, to develop customized solutions that deliver results.

At Above Barr Marketing, our services and goals are to help you achieve sustainable success in today’s competitive marketplace. Let us help you take your business to the next level!

Strategize.

Focused on strategy for businesses looking to achieve their marketing goals and stay competitive in today’s market.

  • Market research: Gathering data and insights about the target market, including customer needs, preferences, and behaviors.

  • Competitive analysis, client capture, project pursuit plans, and go/no-go strategies: Analyzing competitors’ strengths, weaknesses, and marketing strategies to identify opportunities and potential threats. Developing win strategies to secure work.

  • Brand + identity development: Brand and identity reflect the personality and values of the business. Creating or refining the messaging, positioning, and visual elements.

  • Campaign planning: Developing a comprehensive plan for marketing campaigns that align with the company’s business goals.

  • Digital marketing strategy: Developing a plan for online marketing activities, including website optimization, social media, email marketing, and search engine optimization (SEO).

Create.

  • Brand design + implementation: Brand design and implementation refers to the process of creating a visual and conceptual identity for a brand and then applying that identity across various mediums and channels to ensure consistent and effective communication with the target audience.

  • Web design: Creating an aesthetically pleasing design easy to navigate and reflects the brand’s personality and values.

  • Advertising design: Communicates the brand’s message. These can be digital, print, or outdoor advertising materials.

  • Packaging design: Product’s logo, packaging design, and any labeling or instructions.

  • Print design: Creating and sharing valuable content (such as statement of qualifications, request for proposals, award submissions, brochures, blog posts, videos, or infographics) designed to engage and educate potential customers.

  • Conferences and events: From open houses, client events, to booth set-ups, we can help you plan execute and/or host your events.

  • Supplemental Staffing: Temporary to regular support to grow, develop, or keep moving forward a marketing department.

Elevate.

Strategies and tactics designed to help a company increase its visibility, attract more customers, and ultimately grow revenue.

  • Content marketing: Creating and sharing valuable content (such as statement of qualifications, request for proposals, award submissions, brochures, blog posts, videos, or infographics) designed to engage and educate potential customers.

  • Statement of qualifications, proposals, interviews: These types of submissions are extremely competitive. Therefore, beyond strategy and production we offer submission assessments, visual storytelling recommendations, reviewing and editing of content, and pursuit theming and branding.

  • Social media marketing: Using social media platforms (such as LinkedIn, Facebook, Instagram, or Twitter) to promote and engage with potential customers.

  • Search engine optimization (SEO): This involves optimizing a company’s website and online content to rank higher in search engine results pages, making it more visible to potential customers who are searching for relevant products or services.

  • Email marketing: Targeted messages to a company’s email list to promote products or services, share content, or build relationships with customers.

Our Sports Marketing Services

  • Above Barr Marketing has helped youth organizations build their brand and online presence. We can be an advisor, or we can work with you to create your program in a way to transition your management to be self-run.

  • Above Barr Marketing can refresh your online presence, implement a template database for your social media posts, flyers, banners, etc. for all of your communication and advertising needs.

  • Above Barr Marketing offers social media training and assistance for your organization and athletes. This could include a social media training session of best practices to help the organization, team, players to get noticed.

  • Above Barr Marketing has helped organizations (private clubs, high school programs) create and implement their communication objectives. We have worked with booster clubs to create all marketing collateral including, banners, flyers, golf tournament advertisements and event items, social media posts, etc.

Make it stand out.

  • Brandi is an amazing, next level thinker, manager, do-er. She is an expert when it comes to proposals and marketing for construction and engineering. She is highly capable at leading large teams, commanding the room, and winning at everything she does. From mega projects to the smaller endeavors, she gives 100%+++ every day. I had the pleasure of working with Brandi on the winning SOQ for the Broadway Curve mega project. We were thrown a late change in the team arrangement that required a major revamp of not only the proposal but all the forms. Brandi handled it like a champ like it didn't even phase her. I cannot wait for my next opportunity to work with her!

    Project Director at Sundt Construction

  • Second to none – it’s that simple! I’ve had the pleasure of working with Brandi for the past 12 years on numerous successful pursuits, including projects for ADOT, Flood Control, GRIC, Caltrans, RCTC, and NAVFAC Southwest to name a few. With each and every pursuit Brandi brings positive energy, innovative ideas, and creative marketing that results in highly competitive SOQs and Technical Proposals. She combines a high level of industry competence, attention to detail and a competitive drive to deliver effective marketing products and responsive proposals. I’m looking forward to working with Brandi and Above Barr Marketing for years to come.

    Construction Manager at Coffman Specialties, Inc.

  • Brandi Barr is one creative, passionate, and driven professionals I have had the pleasure to work for. She has the ability to handle both the strategic issues and the tactical ones, and is able to keep the proposal team moving in the right direction, while making sure every single detail of the proposal or presentation is in place. Her ability to grasp the high-level technical issues and turn them into simple, awe-inspiring graphics is truly second to none. If you are working on a proposal for a project that will take your firm to the next level, you need Brandi on your team. Just be ready to be poked and prodded, because she will make sure everyone one the team keeps their commitments, so that she can make the magic happen!

    Vice President at Psomas